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Choosing a Public Relations Firm Tip #3 Ask to see sample campaigns from the firms you are interviewing. You'll be able to see both the quantity and quality of the work they've put out in the past. Also, ask to speak with a few of their previous (or current) clients. You'll get to ask how the firm's staff interacted with clients and whether or not they felt the firm cared about their business. Valuable insights you won't get from the actual firm.


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