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Choosing a Public Relations Firm Tip #2 Hire a local firm if you want efforts to be specifically directed to your area, they'll be more in-tune to the local media and attitude. However, if your campaign will be national or international, don't limit yourself to firms only in your city. Sitting down face to face with the firm on a regular basis isn't as important as you might think, and you'll want someone who is familiar and has relationships with national media outlets.


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