There have been tons of posts on PR blogs in the last few months about how Twitter is becoming an incredibly important tool for today’s ‘web 2.0′ PR professionals.

Check out this post on the PR Squared blog, aptly titled ‘Get Into Twitter or Get Outta Public Relations?’ That pretty much sums up the attitude in the industry right now, at least among early to mid-adopters.  Just take a look at the list they’ve compiled of PR pros (both new and old-school) who are currently on Twitter – its an impressive list and warrants attention.

Posts like these Twitter hacks and tips or this post on Ogilvy’s blog about Media Relations & Twitter are popping up all over the place in an effort to outline the benefits of using social media – twitter specifically – as a marketing strategy.

The benefits are somewhat obvious.  Twitter especially is a great tool for building relationships, a staple of good PR.  If you follow the big names in the industry an opportunity to forge a relationship that would never occur in the ‘real world’ may present itself and I think that this, more than any other factor, is why people are getting so excited.

Not everyone agrees though -read Twitter is Completely Overrated for some insight into the drawbacks of using Twitter and similar social media strategies.

It’s becoming a real debate – but something generating this much buzz is at least worth checking out.

Tags: blog, Media Relations, Twitter

This entry was posted on Monday, January 5th, 2009 at 11:10 am and is filed under Media Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.