Because what kind of jerk would want to kill a kitten?

We didn’t make this up, check out Save the Sea Kittens, the online home of PETA’s latest campaign.  The campaign centers around asking the U.S. Fish & Wildlife Service to stop promoting fishing.  Saying “it’s high time that the U.S. Fish and Wildlife Service (FWS) stop allowing our little sea kitten friends to be tortured and killed.”

It’s generated quite a bit of buzz…and isn’t that the goal of any PR campaign?  The jury is still out if this will have any success- mainly due to the slightly ridiculous and ‘make-fun-of”ability factor that has been a feature of more than a few past PETA campaigns.  However it is drawing attention to their cause, does that make it a winner?  What do you think?