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Posts Tagged ‘circulation’

January 29th, 2009

Changing Their Spots – Newspapers in an Online World

Circulation of traditional, printed newspapers has been on the decline for sometime now.  However, according to a recent Nielsen Online report online readership of these same publications is up.

Here are few numbers:

The NY Times had 18.2 million unique visitors in December and USA Today’s traffic jumped up 15%  to over 11 million visitors.  The Washington Post?  Up 12% to 9.5 million.  Even more impressive is the staggering growth seen by smaller publications.  For example, the NY Daily News increased by 99% to almost 6 million visits, the LA Times increased their visits by 73% from a year ago.

It’s unlikely that the traditional newspaper is going to go away anytime soon, but these numbers should prove the point that the ‘online news’ is here for good.  Publishers who want to stay current, and profitable, should be sitting up and taking notice if they haven’t been already.  Publishers and PR people alike should take advantage of the boom in online readership.  Rather than bemoaning the downfall of the traditional paper, embrace the fact that people are still getting their news from these trusted sources – and there are now even more ways to get your clients into the spotlight.

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