Comments on: 6 Must-Read Books for Public Relations People http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people Resources, tips, tricks & information for public relations agencies and professionals. Wed, 08 Sep 2010 09:46:30 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: MyMediaInfo http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-1023 MyMediaInfo Wed, 27 Jan 2010 04:45:19 +0000 http://www.prchannel.com/blog/?p=782#comment-1023 Hi, this is a great post! We did a similar post on our blog in November 2009: http://blog.mymediainfo.com/mymediainfo-blog/?p=212 Looks like we both liked *The New Rules of Marketing and PR*! Keep up the great work! Hi, this is a great post! We did a similar post on our blog in November 2009: http://blog.mymediainfo.com/mymediainfo-blog/?p=212

Looks like we both liked *The New Rules of Marketing and PR*!

Keep up the great work!

]]> By: Ken McArthur http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-965 Ken McArthur Wed, 29 Jul 2009 03:05:47 +0000 http://www.prchannel.com/blog/?p=782#comment-965 Many thanks for including Impact in your list! It's wonderful to be listed with such fine examples of great writing. Also, thanks to Michelle Nix for your kind words! All the best, Ken Ken McArthur TheImpactFactor.com Many thanks for including Impact in your list!

It’s wonderful to be listed with such fine examples of great writing.

Also, thanks to Michelle Nix for your kind words!

All the best,

Ken

Ken McArthur
TheImpactFactor.com

]]> By: David Meerman Scott http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-964 David Meerman Scott Tue, 28 Jul 2009 16:42:28 +0000 http://www.prchannel.com/blog/?p=782#comment-964 Many thanks for including my book The New Rules of Marketing & PR in this list. I'm flattered to be included. Many thanks for including my book The New Rules of Marketing & PR in this list. I’m flattered to be included.

]]> By: 6 Must-Read Books for Public Relations People | PR 2.O - Online PR, Press Release Community http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-963 6 Must-Read Books for Public Relations People | PR 2.O - Online PR, Press Release Community Tue, 28 Jul 2009 12:39:26 +0000 http://www.prchannel.com/blog/?p=782#comment-963 [...] SOURCE: PR Channel - view full article here [...] [...] SOURCE: PR Channel – view full article here [...]

]]> By: Michele Nix http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-729 Michele Nix Thu, 05 Mar 2009 03:19:32 +0000 http://www.prchannel.com/blog/?p=782#comment-729 Great list -- I love the inclusion of IMPACT; great read. I'd also suggest a bit of a twist "Good to Great." While not a pure PR read, comms experts know that understanding the road map to excellence can provide great added value in strategic PR. We're seeing this firsthand as we witness the careening of the economy. Those companies that have been slow to the public podium, limited with transparency, those CEOs who put PR on low priority, etc., have lost public trust and brand goodwill and fallen off the leadership track. But truly good companies can find their way back to the positive path, so understanding the road to corporate excellence can help the PR chief manage that path to excellence and nurture the positive attributes needed to build a strong, visible and solid reputation. Great list — I love the inclusion of IMPACT; great read. I’d also suggest a bit of a twist “Good to Great.” While not a pure PR read, comms experts know that understanding the road map to excellence can provide great added value in strategic PR. We’re seeing this firsthand as we witness the careening of the economy. Those companies that have been slow to the public podium, limited with transparency, those CEOs who put PR on low priority, etc., have lost public trust and brand goodwill and fallen off the leadership track. But truly good companies can find their way back to the positive path, so understanding the road to corporate excellence can help the PR chief manage that path to excellence and nurture the positive attributes needed to build a strong, visible and solid reputation.

]]> By: Intellectual property management http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-710 Intellectual property management Tue, 24 Feb 2009 20:59:56 +0000 http://www.prchannel.com/blog/?p=782#comment-710 You have complied an excellent list including one of the classics. It is so important to understand marketing, especially if you are a small business owner. My business requires that I interact with businesses of all sizes and some would do well to read some or all of the titles you have listed. Mike You have complied an excellent list including one of the classics. It is so important to understand marketing, especially if you are a small business owner. My business requires that I interact with businesses of all sizes and some would do well to read some or all of the titles you have listed.

Mike

]]> By: Deborah http://www.prchannel.com/blog/6-must-read-books-for-public-relations-people/comment-page-1#comment-708 Deborah Mon, 23 Feb 2009 20:16:22 +0000 http://www.prchannel.com/blog/?p=782#comment-708 Checking with my local library, I discovered that Guerrilla PR has an updated edition, "Guerrilla PR -Web 2.0." Checking with my local library, I discovered that Guerrilla PR has an updated edition, “Guerrilla PR -Web 2.0.”

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