Comments on: 5 Questions to Ask When Considering a Media-Monitoring Service http://www.prchannel.com/blog/5-questions-to-ask-when-choosing-a-media Resources, tips, tricks & information for public relations agencies and professionals. Wed, 08 Sep 2010 09:46:30 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Hannah Del Porto http://www.prchannel.com/blog/5-questions-to-ask-when-choosing-a-media/comment-page-1#comment-737 Hannah Del Porto Sat, 07 Mar 2009 21:08:08 +0000 http://www.prchannel.com/blog/?p=803#comment-737 Great list! I would add to the last point that the monitoring service can often help you formulate your search strings to ensure you are getting all of your news with minimal irrelevant results. They should also be happy to modify your keywords over time to keep up with new sources of irrelevant information. Additionally, consider using your monitoring platform to calculate metrics. Once we have the information digitally, it's quite time and cost-efficient to use the same platform to do measurement, generate email clip sheets and coverage reports. Also, most of our clients do use humans to double-check relevance and of course to do analysis. It depends on your goals, but in my experience, it's worth the effort to get quality data. Great list! I would add to the last point that the monitoring service can often help you formulate your search strings to ensure you are getting all of your news with minimal irrelevant results. They should also be happy to modify your keywords over time to keep up with new sources of irrelevant information.

Additionally, consider using your monitoring platform to calculate metrics. Once we have the information digitally, it’s quite time and cost-efficient to use the same platform to do measurement, generate email clip sheets and coverage reports.

Also, most of our clients do use humans to double-check relevance and of course to do analysis. It depends on your goals, but in my experience, it’s worth the effort to get quality data.

]]> By: kiran http://www.prchannel.com/blog/5-questions-to-ask-when-choosing-a-media/comment-page-1#comment-733 kiran Fri, 06 Mar 2009 10:36:58 +0000 http://www.prchannel.com/blog/?p=803#comment-733 Good post on Media-Monitoring Service...Thank u. Good post on Media-Monitoring Service…Thank u.

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